1. The document outlines key factors for determining the attractiveness of an industry, including scope of competition, economic traits, competitive forces, and key success factors. 2. It identifies Porter's five competitive forces that shape industry competition and lists potential strategic moves by rivals, such as adopting offensive or defensive postures. 3. Success is analyzed in terms of factors like technology and production innovation, distribution capabilities, marketing skills, organizational strengths, and other considerations like location and customer service.